Fairfax, APN in classified advertising alliance
Fairfax Media and APN News&Media Ltd are forming an alliance that they say will revolutionise the classified advertising market in Queensland and Northern NSW.They announced an in-principle agreement to combine the Fairfax Media classified brands, Dri
Fairfax Media and APN News&Media Ltd are forming an alliance that they say will revolutionise the classified advertising market in Queensland and Northern NSW.
They announced an in-principle agreement to combine the Fairfax Media classified brands, Drive.com.au, Domain.com.au and MyCareer.com.au, with the APN print classified sections in more than 90 publications through regional Queensland.
The new alliance will extend the reach of APN's classifieds customers to a national online audience, while increasing exposure to the client base and sales force in Queensland and Northern New South Wales for the Fairfax online classified sites.
The venture is subject to conditions, including regulatory approval.
"The Fairfax Media/APN combination will enable APN to go to the local markets with a first in the vast Queensland and Northern NSW regional marketplace - a print and online bundled strategy," said Brian McCarthy, chief executive of Fairfax Media.
"It will boost listings and traffic to allow us to compete even more effectively against other real estate, jobs, and motor vehicle websites."
APN News&Media chief executive Brendan Hopkins said the alliance showed APN's ability and willingness to partner with others to meet its goal of being the leading multi-media operator in each of our local markets.
Both companies have large businesses in New Zealand.
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