Faumuina throws out sugary drinks
Just Water's home delivery service is now available in the greater Wellington region and includes its vitamin C-enhanced but sugar-free VitaBlast product.
Just Water’s home delivery service is now available in the greater Wellington region and includes its vitamin C-enhanced but sugar-free VitaBlast product.
“VitaBlast provides those who want to move away from sweet drinks with a healthy alternative,” Just Water International chief executive Ian Ormiston says.
The company has again engaged Commonwealth Games gold medalist Beatrice Faumuina to promote the lemon and lime-flavoured water that has virtually zero calories.
She says on average 50 people are diagnosed with Type 2 diabetes every day.
“We are now seeing children as young as 10 being diagnosed with diabetes, which is devastating,” she says.
“One of the proven contributing factors to this epidemic is sugar-loaded drinks. What people are not aware of is that a litre of fruit juice has approximately 26 teaspoons of natural occurring sugar.
“Also, where vitamin C is known to help with the immune system, unfortunately one teaspoon of sugar will suppress it for up to 40 minutes,” she says.
All of the ingredients in VitaBlast have been approved by the US Food and Drug Administration. Just Water’s bottling facilities hold international accreditations, including being the only bottled water delivery company in New Zealand to be ABWI (Australasian Bottled Water Institute) and HACCP (food safety management system) certified.
VitaBlast is available to homes and workplaces in 15L water cooler bottles along with Aquafresh ultra pure filtered water.
Just Water, which launched its home delivery service in Auckland and Hamilton in 2008, is providing households with a free water cooler on loan, valued at $350 a year.
Mr Ormiston says this is more affordable than any other retail drinking water option available.
“Our aim is to get people to change their habits. Instead of spending their hard-earned money on fizzy drinks or ridiculously expensive bottled waters, they can fill up on good quality bottled water at home for less than half the price,” he says.
Nevil Gibson for NBR Food Industry Week
Fri, 28 Nov 2014
Fri, 28 Nov 2014
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Faumuina throws out sugary drinks
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