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First beer, now soda?

Craft soda from Pepsi

Nevil Gibson for NBR Food Industry Week
Fri, 31 Oct 2014

Soft drink giant PepsiCo is hoping to ape brewers by testing a craft soda.

It’s called Caleb’s Kola and comes in a svelte glass bottle, and even though the name Pepsi appears nowhere on the label – the tag line “Honor in Craft” does – this is a PepsiCo product.

“Caleb” is Caleb Bradham, who in

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Nevil Gibson for NBR Food Industry Week
Fri, 31 Oct 2014
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First beer, now soda?
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