Fonterra crisis management report offers lessons for all
Everybody in the food industry should read Fonterra's WPC80 inquiry report.
Not to be amazed at the gigantic buggers’ muddle that enveloped the co-op and wreaked such damage to its local and international reputation. Nor to be astounded Fonterra had managed for so long to dance on the tightrope of tremendous and potentially catastrophic reputational risk without falling
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Chris Rennie for NBR Food Industry Week
Mon, 04 Nov 2013
Mon, 04 Nov 2013
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Fonterra crisis management report offers lessons for all
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