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Fonterra launches ad campaign as formula competition heats up

Fonterra's Anmum brand, which is worth $200 million in Asian markets, launched in New Zealand last month.

Chelsea Armitage
Fri, 22 Apr 2016

Fonterra [NZX: FSF] has launched an advertising campaign for its internationally successful Anmum milk formula, which hit New Zealand shelves last month.  

The campaign, executed by Colenso BBDO, comprises television, print, and online versions, all focused on empowering parents of young

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Chelsea Armitage
Fri, 22 Apr 2016
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Fonterra launches ad campaign as formula competition heats up
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