Dick Frizzell has teamed up with Bell Tea to create a custom-made collectable caddy.
It is emblazoned with hand-painted true-blue Kiwi expressions that capture Bell’s 100-year history as one of the country’s few locally blended and packed teas.
Frizzell’s distinguishable Kiwiana style brings colloquialisms such as “That feel alive flavour,” “Storm in a tea cup” and “I could murder a cuppa” to life in a bold and playful way.
Inspiration for the design came to Frizzell after chatting with friends and family over a cuppa.
“When I embark on a project like this I never really know how it is going to turn out,” he says. “I almost have to step out of myself and think how would Dick Frizzell do this? The typically Kiwi phrases associated with a cup of tea were my inspiration and I’m so pleased it all came together so well.”
Bell Tea marketing manager Jessica Ambler says the caddy is the perfect coming together of Frizzell’s distinctive style and Bell’s history and heritage.
“Tea caddies are highly collectable and practical items that not only keep tea fresh but make a stylish addition to the kitchen,” she says.
“Having one designed by such a celebrated Kiwi artist captures the distinctly New Zealand flavour that is Bell and Dick Frizzell.”
The Bell tea caddy is available now in New World South Island stores and in the North Island from October 20.
It is free with every two packs of Bell Tea.
Campbell Gibson for NBR Food Industry Week
Fri, 17 Oct 2014
Fri, 17 Oct 2014
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Frizzell rings Bell’s tea caddy
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