Retired General Colin Powell talked to Salesforce CEO Marc Benioff and GE CEO Jeff Immelt onstage at the Dreamforce conference in San Francisco. Watch a full video of the interview below.
Gen.Powell - best known for being chairman of the Joint Chiefs of Staff during the first Gulf War, and US Secretary of State 2001-5 - says social media is crucial for today's media if it wants to keep up with youth. The message has already been taken onboard by the NZ Defence Force, which is a customer of Salesforce (which sells online customer relationship management and social media management tools, among other products).
NBR staff
Sat, 22 Sep 2012
Sat, 22 Sep 2012
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Gen. Colin Powell on social media, business and global politics
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