Google adwords stoush: what Intercity can win
And it profits it did make, as the judgment reveals an internet search marketing consultant gave evidence proving in one month one campaign which cost $4150 generated almost $20,000 in sales.
This week the High Court found Nakedbus breached InterCity’s trademark when it targeted search terms associated with its rival in Google ad words campaigns.
While the long-running court stoush is likely to go to the Court of Appeal, if InterCity wins there, it will be interesting to see how the
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Victoria Young
Sat, 22 Feb 2014
Sat, 22 Feb 2014
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Google adwords stoush: what Intercity can win
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