Greenpeace, Barbie Dolls and a whole lot of new jungle
Nathan Smith Tue, 27 May 2014
How often can a company say it has been ostracised by Barbie Doll manufacturer Mattel because of deforestation, before turning around and negotiating a cease-fire with Greenpeace, all to win back crucial business confidence?
The way Asia Pulp and Paper (APP) conducted business attracted the