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Hot Topic EARNINGS
Hot Topic EARNINGS
Guest Analysis
5 mins to read

Zero-click future: AI decides what Kiwis buy

ANALYSIS: What artificial intelligence means for how customers find and trust your business.

Sat, 22 Nov 2025

While most of us have adjusted to the fact that AI is going to be playing an ever-increasing role in our lives and workplaces, it’s perhaps not so well known that AI is also already deciding what New Zealanders buy and trust.

From how we search for a local tradesperson or get the best price on

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Zero-click future: AI decides what Kiwis buy
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