How Oreos stay in fashion
Oreo biscuits have been around for over 100 years but they are still as popular as ever.
Oreo biscuits have been around for over 100 years but they are still as popular as ever.
In 2014, global retailers sold more than $US3.2 billion worth of those crème-sandwich cookies.
Mondelez International – the company that owns the famous Nabisco brand – has employed a proven strategy to keep fans excited about the product and give it more longevity than most snack foods.
Every few months, the company releases a wacky flavor: Birthday Cake, Red Velvet, Candy Corn, Caramel Apple and LimeAde – just to name a few.
“We’re seeing a lot of snack brands try unusual flavours and a lot of this has to do with companies trying to appeal to the millennial consumer,” says Jared Koerten, senior food analyst at Euromonitor International.
“Younger consumers aren’t looking for the same things their parents ate and they are more willing to take a risk.”
That risk is also paying off for brands such as Lay’s with its Do-Us-A-Flavor contest and Doritos-dusted mashups that helped revive Taco Bell.
Mr Koerten thinks Mondelez is keenly aware of the “viral nature” wacky snack flavours can have with the social media savvy consumer. But are any of these new flavours actually worth buying?
The latest Oreo flavour is Cotton Candy crème – a carnival theme just in time for North American summer.
The bright blue and pink swirled frosting definitely lets you know this isn’t a natural snack but it really tastes like cotton candy. It’s sweet, but light and fluffy?
Tasters’ reports say it should even appeal to people who claim not to like the American version of what we call candy floss.
Peanut butter fans will also love the brand’s limited edition Reese’s crème Oreos.
NBR Food Industry Week
Fri, 01 May 2015
Fri, 01 May 2015
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How Oreos stay in fashion
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