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Hot Topic Reporting season
Hot Topic Reporting season
7 mins to read

How to defeat the commoditisation trap

No matter how good the product, a low-wage country can always do it better. Can companies break that spiral? Watch Nathan Smith's interview with Tony Nowell.

Nathan Smith
Mon, 21 May 2018

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Commoditisation is a spiral of perpetual price drops and tit-for-tat copying until all that’s left is to exasperatedly wrap a metal box in services and call it a “solution.”

Of course, often it’s a solution only for the manager, not the customer. The knee-jerk reaction

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Nathan Smith
Mon, 21 May 2018
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How to defeat the commoditisation trap
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