How to survive and thrive in the new subscription economy
How do you keep a customer forever? Turn them into a subscriber. Watch Nathan Smith's interview with Jason Carley and Iman Ghodosi.
The late, great management pioneer Peter Drucker once said the purpose of business is to create a customer. If he were alive today, maybe he’d change that to “subscriber.”
Over the past century or so, business operated with a model of mass production. Due to how expensive it was to alter
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How to survive and thrive in the new subscription economy
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