The seagulls have landed on A2
ANALYSIS: The A1-free milk niche is attracting some strange competitors.
For A2 Milk, there are signs the other seagulls are arriving.
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To understand market behaviour it’s helpful to look at birds.
The typical seagull at the beach, for example, is always alert to the accidental release of a hot chip from its packaging and will take advantage of the opportunity in the blink of an eye.
However, no seagull gets quiet enjoyment of a
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