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2 mins to read

Hyperfactory boss on Apple iAds’ strengths ... and flea-like weakness

Apple's new iAd platform is a good thing for the mobile advertising business, says Derek Handley, chief executive of Kiwi-founded mobile ad company The Hyperfactory.READ ALSO: US Meredith Corp acquires The HyperfactoryMr Handley, speaking from his adopted

Chris Keall
 Wed, 14 Jul 2010

Apple’s new iAd platform is a good thing for the mobile advertising business, says Derek Handley, chief executive of Kiwi-founded mobile ad company The Hyperfactory.

READ ALSO: US Meredith Corp acquires The Hyperfactory

Mr Handley, speaking from his adopted home town of New York, was fresh from a

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Chris Keall
 Wed, 14 Jul 2010
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Hyperfactory boss on Apple iAds’ strengths ... and flea-like weakness
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