Hyperfactory US Scholarship applications open – even to the aged
Applications are open for mobile advertising company Hyperfactory's two-week all expenses paid digital marketing scholarship to the US - even for those over 35.
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Applications are now open for the Hyperfactory-Handley Marketing Scholarship, even for those decrepit marketers over 35.
The New Zealand-founded Hyperfactory is a mobile advertising company bought by US media giant Meredith Corporation last year and when it announced the scholarship in late November it added the proviso that only those under 35 could enter to ensure they could “truly be visionaries for the future”.
But now the scholarship, to be offered each year for 10 years, is open to all, said Hyperfactory CEO Hyperfactory CEO Derek Handley.
“We appreciate that all three Handley brothers are either approaching or at that age ourselves so, we’re happy to re-jig that criteria and throw the scholarship open to all visionaries.”
The scholarship will fly the recipient to Hyperfactory’s offices in the west and east coast of the US for a week long trip that the company hopes will create an alumni of Kiwi marketers who can take knowledge of the future of marketing back home.
The recipient will meet with world-class digital marketers at big-name brands such as Nestle, L’Oreal and Kraft and get to talk to marketing, content and digital enabler giants, Google, Apple and Facebook among others.
The other end of the success spectrum is not ignored either – the recipient will visit start-ups and entrepreneurs whom Hyperfactory feels are the future of marketing.
“We’re looking forward to welcoming the first recipient to the U.S. this year,” said Mr Handley, who offered a scholarship of a different kind to Auckland staff earlier this month when they were told 16 roles would relocate to the New York offices, and to make the decision to move or lose their jobs.
Applications close April 4th with the scholarship awarded some time between May and June and taking place between June and September.
Alex Walls
Fri, 18 Feb 2011
Fri, 18 Feb 2011
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Hyperfactory US Scholarship applications open – even to the aged
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