Inspiration lacking in ad campaign double-up
Destination Queenstown has released a campaign with a similar logo and tagline to the NZ Olympic Committee.
An Auckland indie ad agency has lashed out at a Queenstown rival for allegedly copying its branding for the NZ Olympic Committee.
Destination Queenstown’s tagline ‘feel the inspiration’ and the Olympic Committee’s tagline ‘be the inspiration’ appear similarly in both organisations’ advertising
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Chelsea Armitage
Tue, 12 Apr 2016
Tue, 12 Apr 2016
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Inspiration lacking in ad campaign double-up
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