Inspiration lacking in ad campaign double-up
Destination Queenstown has released a campaign with a similar logo and tagline to the NZ Olympic Committee.
An Auckland indie ad agency has lashed out at a Queenstown rival for allegedly copying its branding for the NZ Olympic Committee.
Destination Queenstown’s tagline ‘feel the inspiration’ and the Olympic Committee’s tagline ‘be the inspiration’ appear similarly in both organisations’ advertising
Want to read more? It's easy.
Choose your best value subscription option
Individual
Group membership
NBR Marketplace
Yearly Premium Online Subscription
NZ$499.00 / yearly
NZ$399.00 / yearly
Smartphone Only Annual Subscription
NZ$299.00 / yearly
Monthly Premium Online Subscription
NZ$49.95 / monthly
Smartphone Only Subscription
NZ$29.95 / monthly
Premium Group Membership 10 Users
NZ$385+GST / monthly
$38.5 per user - Pay by monthly credit card debitPremium Group Membership 20 Users
NZ$660+GST / monthly
$33 per user - Pay by monthly credit card debitPremium Group Membership 50 Users
NZ$1375+GST / monthly
$27.5 per user - Pay by monthly credit card debitPremium Group Membership 100 Users
NZ$2100+GST / monthly
$21 per user - Pay by monthly credit card debitYearly Premium Online Subscription + NBR Marketplace
NZ$499.00 / yearly
Already have an account? Login
Chelsea Armitage
Tue, 12 Apr 2016
Tue, 12 Apr 2016
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Inspiration lacking in ad campaign double-up
57209