close
MENU
3 mins to read

Inspiration lacking in ad campaign double-up

Destination Queenstown has released a campaign with a similar logo and tagline to the NZ Olympic Committee.

Chelsea Armitage
Tue, 12 Apr 2016

An Auckland indie ad agency has lashed out at a Queenstown rival for allegedly copying its branding for the NZ Olympic Committee.

Destination Queenstown’s tagline ‘feel the inspiration’ and the Olympic Committee’s tagline ‘be the inspiration’ appear similarly in both organisations’ advertising

Want to read more? It's easy.

Choose your best value subscription option

Student

Exclusive offer for uni students studying at a New Zealand university (valued at $499).
Individual
Group membership
NBR Marketplace
NZ Aviation News

Yearly Premium Online Subscription

NZ$499.00 / yearly

Monthly Premium Online Subscription

NZ$44.95 / monthly

Smartphone Only Subscription

NZ$24.95 / monthly

Premium Group Membership 10 Users

NZ$350+GST / monthly

$35 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$600+GST / monthly

$30 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1250+GST / monthly

$25 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$1875+GST / monthly

$18.75 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$499.00 / yearly

Aviation News - Monthly

NZ$14.95 / monthly

Already have an account? Login
Chelsea Armitage
Tue, 12 Apr 2016
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Inspiration lacking in ad campaign double-up
57209
true