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Burger Fuel Group leans into virtual kitchens

The company says the new virtual Shake Out stores increase sales, and provide more profit for little to no additional labour costs.

Burger Fuel Group has plans to grow the Shake Out brand without opening new stores.

Kate McVicar Fri, 30 May 2025

Burger Fuel Group will more than double the amount of virtual Shake Out kitchens operating around the country by the end of the financial year. 

The NZX-listed food retailer behind namesake brand BurgerFuel, as well as Shake Out and Winner Winner, reported plans to expand its 14 delivery-only

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Kate McVicar Fri, 30 May 2025
Contact the Writer: kate@nbr.co.nz
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Burger Fuel Group leans into virtual kitchens
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