Ethical standards drive hopes for wool industry
Fashion trends and regulations are moving in favour of ethically sourced wool, and Australasian producers could benefit.
Merino and Co is pitching to growers dismayed at the the price they get for their product, and what they pay for a jumper.
The stunning debut of a small wool company on the ASX over the last week has shown that despite the global downturn in wool demand there is optimism around the industry’s re-invention as a premium niche and ethical product.
Merino and Co listed on the ASX on Wednesday of last week in an IPO which
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