Smartshares rebrands as Smart, NZX won’t disclose cost
Exchange says work on rebrand planning began some years ago, but design and implementation only kicked off this year.
The exchange first began working on the rebrand prior to Covid-19.
The New Zealand stock exchange will not say how much the rebrand of its funds management Smartshares business to be called Smart cost, citing commercial sensitivity.
Smartshares was established in 1996 and has grown to more than $12 billion in funds under management.
On Friday, notices posted to the
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