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TradeWindow pursuing ‘Rule of 40’, needs positive earnings first

Trade software-as-a-service business reported annual loss of $3.5m in FY25.

TradeWindow CEO AJ Smith.

Will Mace Thu, 29 May 2025
Key points
  • Revenue: up 30% to $8m
  • Loss: narrowed from $8m to $3.5m
  • Main takeaway: CEO keen to reach Rule of 40 threshold to encourage greater investor interest.

Trade Window Holdings has publicised its aspiration to be a ‘Rule of 40’ company for the first time while reporting its FY25 financial results today.

The NZX-listed trade-related software company’s founder and CEO, AJ Smith, said it was making “solid progress” towards meeting the capital

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Will Mace Thu, 29 May 2025
Contact the Writer: william@nbr.co.nz
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Key points
  • Revenue: up 30% to $8m
  • Loss: narrowed from $8m to $3.5m
  • Main takeaway: CEO keen to reach Rule of 40 threshold to encourage greater investor interest.
Company profile
Powered by: nzx logo
Change:
Price
Previous Close
Turnover
Movement
Volume
Avg Daily Volume
Daily High
Daily Low
52 Week High
52 Week Low
TradeWindow pursuing ‘Rule of 40’, needs positive earnings first
Investment,
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