Treasury Wine designates Matua a ‘champion’ but slashes brands
Treasury is responding to the trend for drinkers to drink less, but focus on quality.
Treasury owns around 750 hectares of vineyards in Marlborough.
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ASX-listed Treasury Wine Estates has announced a major restructure which includes a review of its US business but places a greater priority on promoting New Zealand’s Matua Wines as one of its “power brands”.
Shares in Treasury spiked 13% in late Australian trade on Thursday after the company
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