iSite granted clearance to acquire all O.T.W. billboard assets
The Commerce Commission has given Infratil Outdoor Media's iSite clearance to acquire up to 100% of O.T.W.'s billboard assets.
iSite has been granted clearance to acquire up to 100% of O.T.W Advertising’s billboard assets.
iSite is owned by Infratil Outdoor Media and provides out of home advertising formats including billboard services. It is one of New Zealand’s largest billboard service providers.
OTW provides billboard services, with the majority of such assets in the Auckland region.
Commission chairman Dr Mark Berry said it was satisfied the proposed acquisition would not substantially lessen competition in relevant markets.
The commission considered that there were regional markets for billboard services supply, a release said, but it focused on the main markets of Auckland, Wellington and Christchurch.
“The Commission considers that competition from existing billboard providers, along with some constraint from other forms of advertising media is likely to prevent the merged entity from exercising any market power.”
A public version of the reasons for the decision will be available here.
Alex Walls
Fri, 30 Sep 2011
Fri, 30 Sep 2011
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iSite granted clearance to acquire all O.T.W. billboard assets
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