Lawsuit settlement sees Facebook change 'Like' rules for advertisers
Social network loses one of its few sources of ad revenue.
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Facebook is changing its rule that let advertisers use the name, and photo, of any user that "Liked" its product (it is often necessary to click "Like" to leave a comment on a story or page about a product - even though that comment might be neutral, or even a complaint).
To settle a class action lawsuit brought in California, Facebook has agreed to give people an "opt-out" choice from becoming unpaid endorsers.
A lawyer for the plaintiffs estimated that giving users such a choice would cost the social network $103 million in lost revenue, according to a New York Times report.
NBR staff
Sun, 24 Jun 2012
Sun, 24 Jun 2012
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Lawsuit settlement sees Facebook change 'Like' rules for advertisers
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