Lawsuit settlement sees Facebook change 'Like' rules for advertisers
Social network loses one of its few sources of ad revenue.
Facebook is changing its rule that let advertisers use the name, and photo, of any user that "Liked" its product (it is often necessary to click "Like" to leave a comment on a story or page about a product - even though that comment might be neutral, or even a complaint).
To settle a class action lawsuit brought in California, Facebook has agreed to give people an "opt-out" choice from becoming unpaid endorsers.
A lawyer for the plaintiffs estimated that giving users such a choice would cost the social network $103 million in lost revenue, according to a New York Times report.
NBR staff
Sun, 24 Jun 2012
Sun, 24 Jun 2012
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Lawsuit settlement sees Facebook change 'Like' rules for advertisers
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