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Local Edge
5 mins to read

Rotorua seeks fresh spark and investment to thrive

The tourism hotspot is experiencing some growth but it is not consistent, a business leader says.

WATCH: Local Edge debates Rotorua’s economic prospects.

Key points
  • What’s at stake: The outlook for Rotorua’s economy. 
  • Background: ASB’s most recent economic scoreboard put Bay of Plenty at the top of the list in the June quarter, helped by a stronger kiwifruit season. 
  • Main players: Rotorua, Bay of Plenty, Rotorua Business Chamber, Melanie Short, RotoruaNZ, Andrew Wilson, Cetogenix, Alexandra Stuthridge, Poco, Catherine Rose, ASB, New Zealand.

Tourism mecca Rotorua is gearing up for the usual summer onslaught of visitors, but local businesses are cautioning against too much excitement as the broader economy recovers.

Outside of the main attractions and natural environment, visitors have noted a muted experience in the CBD with limited

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Jonathan Mitchell Wed, 24 Sep 2025
Contact the Writer: jmitchell@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Key points
  • What’s at stake: The outlook for Rotorua’s economy. 
  • Background: ASB’s most recent economic scoreboard put Bay of Plenty at the top of the list in the June quarter, helped by a stronger kiwifruit season. 
  • Main players: Rotorua, Bay of Plenty, Rotorua Business Chamber, Melanie Short, RotoruaNZ, Andrew Wilson, Cetogenix, Alexandra Stuthridge, Poco, Catherine Rose, ASB, New Zealand.
Rotorua seeks fresh spark and investment to thrive
Local Edge,
111065
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