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Margin Call
6 mins to read

Existential threat to traditional advertising models, practices

ANALYSIS: Mad Men, 2025: How AI is remaking and remonetising ads, and who is leading the race.

The rapid rise of artificial intelligence is reshaping the landscape of traditional advertising models and posing an existential threat to established practices. As AI-driven technologies enable personalised targeting, automated content creation, and real-time campaign optimisation, they are

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Tim Chesterfield Tue, 08 Jul 2025
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Existential threat to traditional advertising models, practices
Margin Call,
109927
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