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Hot Topic ELECTIONS
Margin Call
6 mins to read

Existential threat to traditional advertising models, practices

ANALYSIS: Mad Men, 2025: How AI is remaking and remonetising ads, and who is leading the race.

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The rapid rise of artificial intelligence is reshaping the landscape of traditional advertising models and posing an existential threat to established practices. As AI-driven technologies enable personalised targeting, automated content creation, and real-time campaign optimisation, they are

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Tim Chesterfield Tue, 08 Jul 2025
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Existential threat to traditional advertising models, practices
Margin Call,
109927
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