Mark Zuckerberg's sister heading to NZ for social media marketing teach-in
Randi Zuckerberg of Facebook fame headlines Air New Zealand Social Media event
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EARNINGS
Randi Zuckerberg - sister of Facebook CEO Mark Zuckerburg - is heading for Auckland.
Ms Zuckerberg will address a half-day business conference on social media on July 4.
A former marketing director of Facebook, Ms Zuckerberg (30) is founder and creative director of United States-based R to Z Studios.
As one of the early employees at Facebook, Ms Zuckerberg created and ran the company’s marketing programme.
She led the company's US election and international politics strategy and created Facebook's live streaming capability through media partnerships during the 2008 presidential Inauguration.
She was also nominated for an Emmy Award in 2011 for her innovative coverage of the 2010 mid-term elections that integrated online and TV coverage in unique formats.
Today, she has more than 1.1 million followers on Facebook and 105,000 on rival social network Twitter.
R to Z has worked on projects for BeachMint, the Clinton Global Initiative, Cirque du Soleil, The Tony Blair Faith Foundation and the UN Foundation. She has also recently invested in Trippy, a social travel web and mobile app that shares friends’ travel recommendations through social media.
Tickets to hear Ms Zuckerberg and others are $75 - a snip compared to the $795 to $995 to hear another recent visitor to Auckland, Apple co-founder Steve Wozniak.
NBR staff
Mon, 28 May 2012
Mon, 28 May 2012
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Mark Zuckerberg's sister heading to NZ for social media marketing teach-in
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