close
MENU
Hot Topic EARNINGS
Hot Topic EARNINGS
3 mins to read

MARKETING PLAYS OF THE WEEK: A new hero for Panadol, backwards kitty for Toyota and Hell's bunny pizzas

Fri, 04 Apr 2014

#1
Client: Panadol
Agency: Grey

GlaxoSmithKline says it is taking a new direction for its painkiller brand Panadol. Its new tagline is "When pain is gone, life takes its place". The global campaign features Kiwi dad Colin Moy and his son Nico. Mr Moy is known in this market for his

Want to read more? It's easy.

Choose your best value subscription option

Student

Exclusive FREE offer for uni students studying at a New Zealand university (valued at $499).
Individual
Group membership
NBR Marketplace

Yearly Premium Online Subscription

NZ$499.00 / yearly

NZ$399.00 / yearly

Offer ends March 31st

Smartphone Only Annual Subscription

NZ$299.00 / yearly

Monthly Premium Online Subscription

NZ$49.95 / monthly

Smartphone Only Subscription

NZ$29.95 / monthly

Premium Group Membership 10 Users

NZ$385+GST / monthly

$38.5 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$660+GST / monthly

$33 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1375+GST / monthly

$27.5 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$2100+GST / monthly

$21 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$499.00 / yearly

Already have an account? Login
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
MARKETING PLAYS OF THE WEEK: A new hero for Panadol, backwards kitty for Toyota and Hell's bunny pizzas
37041
true