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MARKETING PLAYS OF THE WEEK: Air NZ does it again, Oreo's mini mini mart and want a pony?

Campbell Gibson
Fri, 27 Jun 2014

#1 Agency: Work

Client: Kia

This ad seems to be targeted to women exclusively for the new 'Sportage' in which we see a bored brunette escape urban life for a taste of the country. However, Kia Motors general manager Todd McDonald says it targets both genders and the brand

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Campbell Gibson
Fri, 27 Jun 2014
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MARKETING PLAYS OF THE WEEK: Air NZ does it again, Oreo's mini mini mart and want a pony?
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