MARKETING PLAYS OF THE WEEK: Auckland Transport's trains, Jetstar's on-time push and Mark Zuckerberg for World Vision?
Fri, 11 Apr 2014
#1
Client: Auckland Transport
Agency: Work
Auckland Transport’s marketing manager Rob Pitney was pretty keen to show NBR ONLINE the council-controlled organisation's first foray into television advertising, which cost a trim $101,201 to produce. The media spending on TV, outdoor,
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