Marketing plays of the week: Beer back guarantees and insurance fraud
Marketing campaigns for Monteith's, Toyota, Sovereign Insurance and Westpac.
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Client: Monteith’s
Agency: Colenso BBDO
Most of us have been guilty of always ordering the same dish or drink for fear of trying something new and not liking it. Monteith’s tapped into this habit, encouraging people to try different varieties of its beer by offering a replacement if they don’t
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Chelsea Armitage
Fri, 04 Mar 2016
Fri, 04 Mar 2016
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Marketing plays of the week: Beer back guarantees and insurance fraud
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