MARKETING PLAYS OF THE WEEK: Coke swings happiness campaign, Mountain Dew goes hard and the Civilian Party
Campbell Gibson Fri, 19 Sep 2014
Agency: FCB
Client: Mitre 10
Mitre 10 consolidated research that found Kiwis get ready for the weekend early, with research that found 74% percent of Kiwis engage in DIY at least once a month as the founding idea for this TVC. Mitre 10-commissioned research from Colmar Brunton found
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