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Client: Progressive Enterprises (Countdown)
Agency: Ogilvy NZ
Late last year New World and .99/justONE showed the power of collectibles with its Little Shop promotion, and this is a similar idea directed at kids. Countdown is giving away a card with a DreamWorks hero with every
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MARKETING PLAYS OF THE WEEK: Countdown's heroes, Sir Graham Henry's latest team and Brad Thorn for Rebel Sport
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