Marketing plays of the week: Grandpas, holograms and technology troubles
Marketing campaigns from Slingshot, Beats, Southern Cross, Vodafone and Bayfair.
Chelsea Armitage Fri, 25 Sep 2015
#1
Agency: Rapp
Client: Slingshot
Almost weekly I hear the same excited line coming from my mother’s bedroom: “Can you come and have a look at this for me?” Without exception, each time she’s been presented with some kind of shiny, flashing banner ad on her computer telling her she’s won