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MARKETING PLAYS OF THE WEEK: Labour MP goes social, Fairfax pushes everything and is Powerade better than water?

Fri, 06 Jun 2014
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#1
Client: Fairfax - stuff.co.nz
Agency: Shine and Open


 

When I first talked to new Fairfax product development director Robert Hutchison he said the website stuff.co.nz was all about the masses. The point is made even clearer through this campaign, that Fairfax's flagship

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MARKETING PLAYS OF THE WEEK: Labour MP goes social, Fairfax pushes everything and is Powerade better than water?
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