Marketing plays of the week: Mila Kunis for Jim Beam, Samsung mocks Apple plus New World's anti-Aussie strike
Fri, 21 Feb 2014
#1
Make History
Client: Jim Beam
Agency: FutureWorks
Bourbon brand Jim Beam launched its first "integrated" global campaign in New Zealand staring new global spokeswoman Mila Kunis in time for the music festival it sponsors in New Zealand, HomeGrown. The ads tells the story of Jim
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