MARKETING PLAYS OF THE WEEK: Noel Leeming's $5m rebrand, ASB inspired by rom-coms and Sky TV digs up casting tapes
Campbell Gibson Fri, 12 Sep 2014
Agency: FCB
Client: Noel Leeming
FCB is being kept on its toes with two new campaigns from its major retail clients. Noel Leeming has undergone a $5 million rebrand, complete with a splash of new paint on all its stores as well as a move away from its typical TVC. The Warehouse
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