Client: PaknSave
Agency: DraftFCB
Just a week after running specials on NZ made or grown goods as part of “All things Kiwi week”, Foodstuff’s PaknSave is hitting out at its rival with some tactical press ads. Great use of the medium to respond to what is happening in the
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Marketing plays of the week: PaknSave takes swipes at Countdown, Wendy's secret handshakes and Valentine's day ads with a twist NO OPEN
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