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Marketing plays of the week: Pic's ambushes Air NZ and Lewis Road serves Breast Milk

Two Kiwi brands irk some people with their latest marketing stunts.

Campbell Gibson
Fri, 19 Jun 2015

#1

Client: Lewis Road Creamery

Agency: Y&R

Lewis Road Creamery has already received a lot of free publicity due to the popularity of its coveted chocolate milk and it has endured more media attention with the launch of its new product, ‘Breast Milk’ (it isn’t). The dairy producer has partnered

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Campbell Gibson
Fri, 19 Jun 2015
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Marketing plays of the week: Pic's ambushes Air NZ and Lewis Road serves Breast Milk
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