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MARKETING PLAYS OF THE WEEK: Samsung teams up with Dan Carter, Fonterra's 'Farm Focus' videos and YWCA wants to change the $10 note

Campbell Gibson
Fri, 01 Aug 2014

Agency: Colenso BBDO

Client: Samsung

Dan Carter and Samsung have teamed up to promote the new Samsung GS5 in a unique marketing stunt, with the proceeds going to charity. The famous All Black is making the switch; selling his old iPhone on TradeMe after receiving the new Samsung smartphone. The

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Campbell Gibson
Fri, 01 Aug 2014
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MARKETING PLAYS OF THE WEEK: Samsung teams up with Dan Carter, Fonterra's 'Farm Focus' videos and YWCA wants to change the $10 note
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