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Agency: Y&R
Client: Singapore Airlines
To any doubters of newspaper advertising: Singapore Airlines ran these newspaper ads this week, advertising cheap one-way tickets to Singapore on the inaugural A380 service to New Zealand. The tickets were initially advertised for $380
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Campbell Gibson
Fri, 15 Aug 2014
Fri, 15 Aug 2014
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MARKETING PLAYS OF THE WEEK: Singapore Airlines sells out the A380, Holden looks back at the old days and Spark never stops starting
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