MARKETING PLAYS OF THE WEEK: Steinlager dives into new campaign, NZ vs Aus in the Amazing Race and time is money
Campbell Gibson Fri, 04 Jul 2014
Agency: DDB
Client: Steinlager
Steinlager Pure has teamed up with William Trubridge to create a stunning ad where we see him dive into an abyss. Mr Trubridge – the world’s best freediver – is said to “epitomise the indomitable Kiwi spirit,” according to Steinlager senior brand