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MARKETING PLAYS OF THE WEEK: Telecom’s cheeky pre-rolls, Pam Anderson cracks a Woody and ASB’s likeable loans



Fri, 14 Mar 2014

#1
Client: Telecom
Agency: Saatchi & Saatchi, Dynamo (media)

Burger King (via Colenso) developed very clever anti-preroll advertising late last year and these Telecom spots are much the same. Designed for video website YouTube, Telecom has launched two spots which run before a

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MARKETING PLAYS OF THE WEEK: Telecom’s cheeky pre-rolls, Pam Anderson cracks a Woody and ASB’s likeable loans
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