Marketing plays of the week: Two government ads go viral
Marketing campaigns from NZ Police, NZTA, Spark and MyRepublic.
Chelsea Armitage Fri, 01 Apr 2016
Client: NZ Police
Agency: Ogilvy & Mather
The first NZ Police recruitment campaign from Ogilvy & Mather after it won the account late last year has attracted worldwide attention. ‘Do you care enough to be a cop?’ has two iterations so far: a young boy with dirt on his face eating food