There’s some neat creative stuff going on at Adshel – of all places – and it’s freakin’ me out.
A while ago they did a gimmick in bus shelters for Emirates (click here for that one) and they’re also recently pulled off specially designed bus shelters for the ASB Classic (with help from MPG and TBWA), featuring posters, decals and sound to make a tennis “experience”. (It included “grunt” noises from the “players” and a tennis ball embedded in the glass – see pic below.)
But it was the company’s Christmas effort at the end of last year that was novel as well as charitable. Adshel donated 958 advertising panels to some 25 charities across Australia and New Zealand, as dictated by its partners.
Adshel send out a Christmas email inviting its clients and friends to go to a mini-site and choose a charity to which they’d like to donate an ad panel. Clients could also see a mosaic with tiles representing others’ choices.
Neat gimmicks, no? It’s a bus shelter, Jim, but not as we know it.
Tennis ball + decal = sports experience in a bus shelter.
How the Adshel mini-site appears: Australian charities to the left and Kiwi charities to the right.
Charity chosen! Tiled mosaic with others' choices to the right.