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Food

Cecilia Robinson

Quick Facts

Home delivery company founded by Cecilia Robinson and husband James in 2012
50,000 customers and 150 staff
Forecast revenue of $135 million

“START-UPS ARE IN OUR blood” declares Cecilia Robinson, the co-founder with husband James of My Food Bag, which has taken New Zealand’s food and grocery industry by storm.

Designed to resolve the perennial problem of ‘what are we having for dinner tonight’, Robinson initially saw

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