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Tourism
Russell Alexander
Quick Facts
Tourist attraction founded by Russell Alexander in 2002, now in partnership with Sir Peter Jackson620,000 visitors a year
Annual turnover $45 million
YOU DON'T HAVE TO worship JRR Tolkien to enjoy Hobbiton. In fact, more than 50% of the 600,000-odd people who visited the hobbit-sized tourist village in Matamata last year haven’t even seen the movies.
This is one of the things Russell Alexander talks about when he says the idea of
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Russell Alexander
Tourism,
92096