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New GM for Ogilvy

Tue, 12 Oct 2010

Ex-Saatchi & Saatchi DGS man Tony Gardner has been appointed general manager of Ogilvy’s Wellington operations.

He will start next week, replacing Fraser Holland, who has returned to Hawkes Bay for lifestyle reasons.

Mr Gardner has most recently filled the position of general manager at Saatchi DGS, its much-PR’ed digital unit that bit the dust recently after just two years.

Ogilvy head Greg Partington said Mr Gardner is a perfect fit for the agency, which is looking to create a “real digital capacity” in its Wellington office.

As for Mr Gardner, he’s happy to be returning to Wellington.

“I was in Wellington for several years in the 1990s with Saatchis in its heyday. I love the city.”

“It’s great to be joining an agency with so much capability. I’ve been genuinely impressed by the depth and breadth of Ogilvy’s business,” Mr Gardner said in a statement.

“Ogilvy is a bit of an untold story in New Zealand and, unless you’re close to it, you don’t realise how strong it is.”

The agency’s press release makes much of the “size and scale” of Ogilvy’s offering, with a “full-service integrated operation that has everything under one roof.”

Mr Gardner is content to build on his DGS experience.

“I’ve just spent the last three years pretty successfully in the digital space. It’s the biggest change in our industry and will remain so for the next few years.”

Mr Gardner will provide support for Wellington clients such as Kiwibank, Ministry of Education, EECA (Energy Efficiency Conservation Authority), Open Polytechnic, the Department of Labour and Public Trust.

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New GM for Ogilvy