New Zealand businesses are missing opportunities on the internet by not having websites or by not selling services online, according to MYOB Business Monitor.A survey of more than 1000 New Zealand businesses conducted by Colmar Brunton for the report foun
New Zealand businesses are missing opportunities on the internet by not having websites or by not selling services online, according to MYOB Business Monitor.
A survey of more than 1000 New Zealand businesses conducted by Colmar Brunton for the report found that only 34 percent of New Zealand businesses own a website and only 20 percent are selling products and services online.
Manufacturing businesses are the fastest adopters of the internet, with 50 percent owning a business website, followed by retail and hospitality businesses on 48 percent.
MYOB general manager Julian Smith said there was an opportunity for businesses to become more engaged in the global online economy -- and for the whole country to make productivity gains.
"When we look at ways we can boost the productivity of the whole economy - helping more businesses get online would achieve real results," he said.
