The tourism industry is heartened by research that shows 40 percent of New Zealanders plan an overseas trip in the next six months, and 510,000 are planning a skiing trip.
While acknowledging that cost is a key driver of travel decisions, the Colmar Brunton Mood of the New Zealand Traveller Survey, released by the Tourism Industry Association New Zealand (TIA), shows New Zealanders are starting to make more travel plans as the effects of the recession recede.
About 39 percent of New Zealanders are planning to spend more on travel compared to last winter.
The survey also showed Wellington is the most popular autumn-winter domestic holiday destination, followed by Christchurch, Auckland, Queenstown and Nelson.
Australia remains the most popular autumn-winter international holiday destination, followed by the United States, United Kingdom, Fiji and Rarotonga.
About 83 percent of adult New Zealanders are planning to take an overnight trip in the next six months.
For 72 percent of New Zealanders, finding a good value flight or accommodation deal affects whether or not they decide to go on holiday.
TIA chief executive Tim Cossar said ski fields and mountain communities should be in for a bumper season.
Trenz, New Zealand's largest international tourism trade event started in Auckland yesterday, giving the industry the opportunity to promote its products and boost returns.
About 1200 people are expected to attend, including 260 providers of accommodation, transport, activities and attraction.
About 270 international buyers were attending Trenz to purchase products at wholesale rates, to include them in brochures, websites, and itineraries for the coming seasons.